WHAT IS YOUTUBE RPM & CPM ? DIFFERENCE EXPLAINED (2025 GUIDE)
If you have ever wondered how much YouTube really pays creators you have probably come across terms like RPM and CPM. These are key metrics that help creators understand their earnings. But what is the difference between the two, and how do they affect your income in 2025 ? Lets break it down in simple terms.
What is CPM on YouTube?
CPM stands for Cost Per Mille or cost per 1k ad impressions.
In simple words CPM tells you how much advertisers are paying YouTube for 1K ad views on your videos.
Example:
If your CPM is $10 advertisers are paying $10 for 1,000 ad impressions on your video. But this doesn’t mean you earn $10—you only get a share of it after YouTube takes its cut
What is RPM on YouTube?
RPM stands for Revenue Per Mille, or revenue per 1,000 views.
RPM is the amount you actually earn per 1,000 video views, including all revenue sources:
Example:
If your RPM is $5, you earn $5 for every 1,000 views on your video, after YouTube takes its cut.
Key Difference:
CPM = What advertisers pay per 1,000 ad views
RPM = What you actually earn per 1,000 video views
